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Instructional Design
(This page is still under development.)

Instructional Design is the deliberate and systematic process of arranging a variety of elements so that someone else will learn something specific. This sentence captures the three essential components of effective instructional design: elements of the instruction, the learner (“someone else”), and the objectives (“something specific”). In most corporate settings, learners and outcomes are predefined; the role of instructional design, then, is to arrange various elements to fit the learner and the objectives. Note that definition of the learner and the objectives are key outputs of the analysis / assessment process, and are assumed to be “givens” for the instructional design process.

Instructional design is a creative process that seeks the most effective and efficient arrangement of elements for a given instructional situation. Examples of elements that might be arranged include:

  • Instructional strategy (show-tell-do, elaboration theory, component display theory, etc.)
  • Media selection (books, video, on-line, models, etc.)
  • Activities (lecture, reflection, experience, observation, discussion, etc.)

An important trend in workplace learning is a focus on “self-directed” learning rather than “other-directed” instruction. The processes of instructional design can apply equally well to self-directed learning and other-directed instruction. Although there is a technical and important difference between instructing and learning, discussion of instructional design within this web site assumes comparable application. In situations where this is not true, the exception will be noted.

ID.E.A.S That Work, LLC has proven competency in creatively and effectively arranging the various elements of the instructional process to achieve specified instructional objectives. This competency is grounded in a broad and deep knowledge of options for each instructional element. Specifically, we can provide the following instructional design services:

  • Design custom courses
  • Customize off-the-shelf courses
  • Design transfer plans and materials
  • Design specific curricula
  • Develop courses / materials across all media

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©Each document is the exclusive property of Kathy L. Dye, Ph.D. and/or ID.E.A.S That Work, LLC and is protected by US copyright law.

Abstract: Message Design: A Key to Effective Instructional Materials
Effective communication is as much about how we say something as it is about what we say. This is especially true for instructional communication. This white paper discusses 6 concepts of good instructional message design:

  • grid-based design
  • perceptibility (physiological and psychological)
  • chunking and sequencing content
  • spatial relationships (size and placement)
  • secondary messages
  • color

In addition to describing the concepts and how apply to various instructional media, the paper also provides an example of how these concepts apply to a real-world situation.

Would you like to view the white paper in Acrobat Reader?

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